Reuven Ashtar runs both Never Napping, cultivating some of the world’s biggest multihyphenate creators through 360° management and its mission to Influence with Purpose™
& Dark Matter Ventures, empowering founders & brand leaders across intellectual property, AI, marketing, and beyond––connecting them to like-minded capital, partners + other enablers.
About Reuven
Reuven Ashtar is a leading digital talent manager & intellectual property lawyer & investor/advisor.
One of Business Insider’s Top Influencer Talent Managers, he runs Never Napping on three principles: creator empowerment, authentic storytelling & fostering relationships across the entertainment, media, and technology landscapes. Cultivating a handful of the world’s biggest creators as their exclusive 360° management for nearly a decade, he helps develop their voices, build their audiences across platforms, and connect to the right brands and opportunities. The company is focussed on advocating for its creators’ long-term sustainable growth and a more inclusive and kind media landscape. Its motto is Influence with Purpose™.
He has spoken at both Google’s headquarters and TikTok’s; is featured in books such as Hachette’s guide to “Becoming TikTok Famous” and industry reports and publications including the Washington Post; and he advises entities such as the YouTube Women's Voices Accelerator.
Through Dark Matter Ventures Reuven also provides strategic advice/investment to companies ranging from disruptive Y Combinator startups to established companies like Deloitte, helping them gain both insight and access. His holistic strategy spans dimensions: from IP to cross-platform, digital, brand, marketing, and beyond. He also connects disruptors to like-minded capital, partners + other enablers.
Reuven serves on the advisory board of The Canadian American Bar Association as an expert in new media. His scholarship has appeared in journals such as the Yale Journal of Law & Technology, and he has spoken at the Ontario Bar Association as well the International Section of the New York State Bar Association. He holds law degrees from McGill University (BCL, LLB, with Distinction; Graduating Student Award) and the University of Toronto (BA, LLM; Graduate Fellowship in Innovation Law & Policy; Nathan Strauss QC Graduate Fellowship in International Law & Intellectual Property).